- Bruce McAvaney's good, isn't he?
- Killer crossing: Lollipop lady's near-miss
- Police investigate Mordialloc factory fire
- Is the 'Pitbull' letting Oscar Pistorius off lightly?
- Plans to freshen up the Vic Market
- Limbs saved in delicate rescue
- Video: Cop's last-minute decision
- Banned dog laws costing councils
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What we're talking about
- Gloria on Limbs saved in delicate rescue I'm sick of hearing about these stupid climbers, walkers etc. falling and getting lost and we the tax payer funding their ... more
- ian on Limbs saved in delicate rescue There an idiot born everyday. more
- CHRIS WATTS on Limbs saved in delicate rescue what a prat.do these people get charged for all the emergency workers time to get themselves rescued or not.the gov. should ... more
- Ben on Video: Cop's last-minute decision He is in a great deal of muck more
- Jonathon L Benson on Video: Cop's last-minute decision One law for them, Oink Oink, and a standard enforceable one for us motorists. But I won't hold my breath on the prospects of ... more
- Caleb Dawson on Video: Cop's last-minute decision I Twittered this to @vicpolice and all media outlets I could think of however received no response.Glad to see it picked up ... more
- bemused on Limbs saved in delicate rescue hope he is going to pay the rescue bill .... idiot more
- bryan smith on Limbs saved in delicate rescue Maybe they should rename it the brain dead squeeze. more
- james wilson on Limbs saved in delicate rescue Not the most intelligent thing to do was it. Who paying for the rescue. James more
- james mason on Video: Cop's last-minute decision What an absolute loser. He just missed hitting the rail. What would happen if it was a civilian drive. more
- Mandi on Banned dog laws costing councils Monash council only have themselves to blame for stupidly taking on the seizure of a dog that they presumed was vicious when ... more
- Dame Mylene on Late-night shopping for Melbourne It's been legal to open shops late since John Cain. JB was open until 10PM every night until it stopped being profitable. I ... more
- Colin Lacivita on Late-night shopping for Melbourne There is no need to open stores later in the city, the Mayor is out of touch. JB Hi Fi is already open til 9PM weekdays, ... more
- ian on Late-night shopping for Melbourne Gee I feel sorry tor the employees and owners,what tea at 8pm,???? No putting the kids to bed.This is a joke. more
- Saff on Bruce McAvaney's good, isn't he? I agree! He is so talented! more
- Dame Mylene on Sun silenced on 'Lawyer X' Hopefully the producers of Underbelly don't hear about this. That show ran out of goodwill 4 years ago. Underbelly: Lawyer X ... more
- jgl Melb on Sun silenced on 'Lawyer X' Anyone who doesn't know the identity of this,so called,lawyer X has been living in a cave for the last 10 odd years. more
- Gloss on Sun silenced on 'Lawyer X' The Herald Sun obviously know the identity of Lawyer X, how would they feel if his/her name is 'leaked' and he/she is ... more
- Aria Judilla on Scrap spring for sprinter and sprummer: ... Why do we need to label certain times of the year spring or summer or winter or spring anyway? Of what benefit is it? more
- mark on Scrap spring for sprinter and sprummer: ... of course its april the 1st more
'Dumb ways to die' goes viral
A new Metro Trains transport safety advertisement has racked up an astounding 4.1 million views in just five days, educating public transport users on some of the many dumb ways people lose their lives.
The catchy tune 'Dumb ways to die', written by Creative director John Mescall and musically composed by Sydney Musician Ollie McGill, reached the top 10 chart of iTunes within 24 hours and by Sunday was ranked number six in the global iTunes chart.
The song's amusing lyrics include warnings about standing too close to the edge of station platforms and driving around boom gates at level crossings, but also chronicle more unusual ways to die like poking grizzly bears with sticks and using private parts as piranha bait.
Sally Webster, Lecturer Public Relations & Communication at Victoria University told Ross and John the video has absolutely dwarfed Pop singer Rhianna on iTunes sales.
"It's been the biggest Australian ad response in recent times," she said.
"I wouldn't be surprised if Mums and Dads are singing this song with their kids in the car on the way to school right now."
Ross Stevenson and John Burns entertain listeners with their razor sharp wit and oddball humour every morning. And every day the best segments of their on-air - and sometimes off-air - program are published on 3AW.com.au.
Love this ad as it WILL get through to young kids as sounds like a nursery rhyme and littlies will learn the words and the tune is easy to sing to. So if this gets into the heads of youngies it will stay there forever.Gloria Tuesday 27 November, 2012 - 10:27 AM
I am very doubtful about whether this will get the message through its lacking something the TAC ads didn't work and Sally its hardly appropriate for children to use it as a sing along.mandy Sunday 25 November, 2012 - 5:38 PM
Can they alter the lyrics and add in schoolies be careful near balconies.mandy Friday 23 November, 2012 - 8:07 PM
Cute and catchy but the grizzly bear doesn't exist here!poptart Tuesday 20 November, 2012 - 7:30 PM
I congratulate Ollie and particularly the wordsmith involved in putting together this catchy song, which would appeal to the young risk-takers. The video is cute too. I pray the words come readily to mind when situations sung about confront them.Jo Monday 19 November, 2012 - 12:06 PM
very well done ollie i love to think you have saved many lives with this rippa lil tune and i hope the knockers just take a big breath and think about the lil people who arnt here any more. on ya ollie.bushiepete Monday 19 November, 2012 - 9:53 AM