- What's in a domain? .melbourne launches
- Putting the 'beach' in beach house
- Ela gets toastie at the Jaffle Bar
- Drysdale wants to be 'free and easy'
- Big business avoids tax
- Kochie confusion: Celebrity look-alikes
- More than 31 feared dead after Japanese volcano erupts
- Two arrested in massive docks drug bust
- RSS Syndicate this blog (XML)
What we're talking about
- Gloria on Kochie confusion: Celebrity look-alikes I reckon that most blonde, willowy women look alike, they all wear their hair long and down around their face and do their ... more
- CHRIS WATTS on More than 31 feared dead after Japanese ... Any Aussies killed other wise this story will be off the front page by lunchtime more
- Colin Lacivita on New bike rules under consideration This is a world gone mad,bikes can go through red lights! Whats next cars and pedestrians can also go through a red light as ... more
- Jonathan Gay. on New bike rules under consideration Cyclists should be able to ride on the same side of the road, at least in the country, that pedestrians should walk on, ie ... more
- Stephen on New bike rules under consideration Stupidity at its worst. So what happens when a car hits the bike running the Red. What happens when the bike cleans up a ... more
- jgl Melb on New bike rules under consideration This tosh is a classic example of the squeaky wheel getting the oil...Anyone would think there's an election in the wind. more
- David on New bike rules under consideration The only new bike rule that should be introduced is banning them from the road!! more
- John Karmouche on New bike rules under consideration Allowing motorcycles to share bicycles lanes is a common sense solution to what is a common practice. Where is the evidence ... more
- Willow on Bigger, but better? Maybe John should get the watch that gives the phases of the moon. On Monday he mentioned that there was a full moon on ... more
- Sam K on Flying footballer leads teams to victory Is that Dan Bilzerian? What a Boss! more
- Gazza on Flying footballer leads teams to victory Great story more
- Dale on A new 'super square' by the Yarra Another Election promise. more
- Andrew on A new 'super square' by the Yarra As far as spending government money on Melbourne eyesores, the rail lines behind Federation Square largely hidden from view ... more
- Lesley Durham on AFL changes Multicultural Cup rules The AFL is a bunch of politically correct, meddling do gooders. This is segregation and rather than promoting inclusion, ... more
- Kris on AFL changes Multicultural Cup rules Its ridiculous that an aussie is pushed aside for thinking this is wrong yet if we were to exclude any other race/religon ... more
- Sinbad on AFL changes Multicultural Cup rules This really smacks of double standards from the newest left wing entity which used to be called the AFL. 'Fonzie' ... more
- simone on AFL changes Multicultural Cup rules So Australian is no longer a culture. Onya AFL. Way to promote diversity and racism. more
- Aria Judilla on AFL changes Multicultural Cup rules Kid, you'll do much better in life if you're kept away from this obscenely violent AFL football culture. Consider it a ... more
- Michael McCarthy on London taxis in Melbourne: Choose the ... Black more
- Sue Moyle on London taxis in Melbourne: Choose the ... Silver Cabs for Melbourne more
'Dumb ways to die' goes viral
A new Metro Trains transport safety advertisement has racked up an astounding 4.1 million views in just five days, educating public transport users on some of the many dumb ways people lose their lives.
The catchy tune 'Dumb ways to die', written by Creative director John Mescall and musically composed by Sydney Musician Ollie McGill, reached the top 10 chart of iTunes within 24 hours and by Sunday was ranked number six in the global iTunes chart.
The song's amusing lyrics include warnings about standing too close to the edge of station platforms and driving around boom gates at level crossings, but also chronicle more unusual ways to die like poking grizzly bears with sticks and using private parts as piranha bait.
Sally Webster, Lecturer Public Relations & Communication at Victoria University told Ross and John the video has absolutely dwarfed Pop singer Rhianna on iTunes sales.
"It's been the biggest Australian ad response in recent times," she said.
"I wouldn't be surprised if Mums and Dads are singing this song with their kids in the car on the way to school right now."
Ross Stevenson and John Burns entertain listeners with their razor sharp wit and oddball humour every morning. And every day the best segments of their on-air - and sometimes off-air - program are published on 3AW.com.au.
Love this ad as it WILL get through to young kids as sounds like a nursery rhyme and littlies will learn the words and the tune is easy to sing to. So if this gets into the heads of youngies it will stay there forever.Gloria Tuesday 27 November, 2012 - 10:27 AM
I am very doubtful about whether this will get the message through its lacking something the TAC ads didn't work and Sally its hardly appropriate for children to use it as a sing along.mandy Sunday 25 November, 2012 - 5:38 PM
Can they alter the lyrics and add in schoolies be careful near balconies.mandy Friday 23 November, 2012 - 8:07 PM
Cute and catchy but the grizzly bear doesn't exist here!poptart Tuesday 20 November, 2012 - 7:30 PM
I congratulate Ollie and particularly the wordsmith involved in putting together this catchy song, which would appeal to the young risk-takers. The video is cute too. I pray the words come readily to mind when situations sung about confront them.Jo Monday 19 November, 2012 - 12:06 PM
very well done ollie i love to think you have saved many lives with this rippa lil tune and i hope the knockers just take a big breath and think about the lil people who arnt here any more. on ya ollie.bushiepete Monday 19 November, 2012 - 9:53 AM