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'Dumb ways to die' goes viral

Posted by: Ned Franklin | 19 November, 2012 - 8:38 AM
Dumb Ways

A new Metro Trains transport safety advertisement has racked up an astounding 4.1 million views in just five days, educating public transport users on some of the many dumb ways people lose their lives.

The catchy tune 'Dumb ways to die', written by Creative director John Mescall and musically composed by Sydney Musician Ollie McGill, reached the top 10 chart of iTunes within 24 hours and by Sunday was ranked number six in the global iTunes chart.

The song's amusing lyrics include warnings about standing too close to the edge of station platforms and driving around boom gates at level crossings, but also chronicle more unusual ways to die like poking grizzly bears with sticks and using private parts as piranha bait.

Sally Webster, Lecturer Public Relations & Communication at Victoria University told Ross and John the video has absolutely dwarfed Pop singer Rhianna on iTunes sales.

"It's been the biggest Australian ad response in recent times," she said.

"I wouldn't be surprised if Mums and Dads are singing this song with their kids in the car on the way to school right now."


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Blog comments Your Say

  • Love this ad as it WILL get through to young kids as sounds like a nursery rhyme and littlies will learn the words and the tune is easy to sing to. So if this gets into the heads of youngies it will stay there forever.

    Gloria Tuesday 27 November, 2012 - 10:27 AM
  • I am very doubtful about whether this will get the message through its lacking something the TAC ads didn't work and Sally its hardly appropriate for children to use it as a sing along.

    mandy Sunday 25 November, 2012 - 5:38 PM
  • Can they alter the lyrics and add in schoolies be careful near balconies.

    mandy Friday 23 November, 2012 - 8:07 PM
  • Cute and catchy but the grizzly bear doesn't exist here!

    poptart Tuesday 20 November, 2012 - 7:30 PM
  • I congratulate Ollie and particularly the wordsmith involved in putting together this catchy song, which would appeal to the young risk-takers. The video is cute too. I pray the words come readily to mind when situations sung about confront them.

    Jo Monday 19 November, 2012 - 12:06 PM
  • very well done ollie i love to think you have saved many lives with this rippa lil tune and i hope the knockers just take a big breath and think about the lil people who arnt here any more. on ya ollie.

    bushiepete Monday 19 November, 2012 - 9:53 AM

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