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- Chocolate company's Easter obstacle
- AC/DC confirms Malcolm Young illness
- Derrinallum bomb blast: The Colonel's obsession
- When and where: Melbourne's lunar eclipse
- Touching cover for Chrissy
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What we're talking about
- Dame Mylene on Late-night shopping for Melbourne It's been legal to open shops late since John Cain. JB was open until 10PM every night until it stopped being profitable. I ... more
- Colin Lacivita on Late-night shopping for Melbourne There is no need to open stores later in the city, the Mayor is out of touch. JB Hi Fi is already open til 9PM weekdays, ... more
- ian on Late-night shopping for Melbourne Gee I feel sorry tor the employees and owners,what tea at 8pm,???? No putting the kids to bed.This is a joke. more
- Saff on Bruce McAvaney's good, isn't he? I agree! He is so talented! more
- Dame Mylene on Sun silenced on 'Lawyer X' Hopefully the producers of Underbelly don't hear about this. That show ran out of goodwill 4 years ago. Underbelly: Lawyer X ... more
- jgl Melb on Sun silenced on 'Lawyer X' Anyone who doesn't know the identity of this,so called,lawyer X has been living in a cave for the last 10 odd years. more
- Gloss on Sun silenced on 'Lawyer X' The Herald Sun obviously know the identity of Lawyer X, how would they feel if his/her name is 'leaked' and he/she is ... more
- Aria Judilla on Scrap spring for sprinter and sprummer: ... Why do we need to label certain times of the year spring or summer or winter or spring anyway? Of what benefit is it? more
- mark on Scrap spring for sprinter and sprummer: ... of course its april the 1st more
- Dame Mylene on Scrap spring for sprinter and sprummer: ... I'm with Tony Abbott. Who needs CSIRO scientists when you've got Dorothea Mackellar (of drought and flooding rains), Neil ... more
- Willow on Bruce McAvaney's good, isn't he? I love Bruces' commentary and the informed info he gives along the way. more
- Gloria on Scrap spring for sprinter and sprummer: ... I have been saying all along that it is not Global Warming we are experiencing, it is Climate Change. I am 74 and the ... more
- Phillip Molly Malone on Footy shake-up to change 'win-lose' ... I would be interested how many of the commenters here have kids going through this! I umpired my sons under 10s game and ... more
- Shane W on Bruce McAvaney's good, isn't he? Most unbiased commentator around. Keep it up Bruce. more
- Katie Rantall on Footy shake-up to change 'win-lose' ... I'm a tad confused I agree with all the comments Life is all bout winners, losers, perseverence, get knocked down U get back ... more
- Dame Mylene on Footy shake-up to change 'win-lose' ... People have to realise there's winners and losers in society. If we can drum it into them before they get to primary school ... more
- Susan on Footy shake-up to change 'win-lose' ... They need to do something as numbers are falling every year in junior footy, while Soccer numbers are rising. It's very ... more
- David Tait on Footy shake-up to change 'win-lose' ... If parents don't want the kids to win or lose, perhaps riding a bike would be better. The majority of all games are ... more
- Willow on Footy shake-up to change 'win-lose' ... What incentive does this give the kids to 'play to win' as there are no winners. They don't have to put all their efforts in ... more
- Sinbad on Footy shake-up to change 'win-lose' ... What a load of crap ! Typical wimp policies from idiotic social engineers who believe everyone is equal and everyone should ... more
'Dumb ways to die' goes viral
A new Metro Trains transport safety advertisement has racked up an astounding 4.1 million views in just five days, educating public transport users on some of the many dumb ways people lose their lives.
The catchy tune 'Dumb ways to die', written by Creative director John Mescall and musically composed by Sydney Musician Ollie McGill, reached the top 10 chart of iTunes within 24 hours and by Sunday was ranked number six in the global iTunes chart.
The song's amusing lyrics include warnings about standing too close to the edge of station platforms and driving around boom gates at level crossings, but also chronicle more unusual ways to die like poking grizzly bears with sticks and using private parts as piranha bait.
Sally Webster, Lecturer Public Relations & Communication at Victoria University told Ross and John the video has absolutely dwarfed Pop singer Rhianna on iTunes sales.
"It's been the biggest Australian ad response in recent times," she said.
"I wouldn't be surprised if Mums and Dads are singing this song with their kids in the car on the way to school right now."
Ross Stevenson and John Burns entertain listeners with their razor sharp wit and oddball humour every morning. And every day the best segments of their on-air - and sometimes off-air - program are published on 3AW.com.au.
Love this ad as it WILL get through to young kids as sounds like a nursery rhyme and littlies will learn the words and the tune is easy to sing to. So if this gets into the heads of youngies it will stay there forever.Gloria Tuesday 27 November, 2012 - 10:27 AM
I am very doubtful about whether this will get the message through its lacking something the TAC ads didn't work and Sally its hardly appropriate for children to use it as a sing along.mandy Sunday 25 November, 2012 - 5:38 PM
Can they alter the lyrics and add in schoolies be careful near balconies.mandy Friday 23 November, 2012 - 8:07 PM
Cute and catchy but the grizzly bear doesn't exist here!poptart Tuesday 20 November, 2012 - 7:30 PM
I congratulate Ollie and particularly the wordsmith involved in putting together this catchy song, which would appeal to the young risk-takers. The video is cute too. I pray the words come readily to mind when situations sung about confront them.Jo Monday 19 November, 2012 - 12:06 PM
very well done ollie i love to think you have saved many lives with this rippa lil tune and i hope the knockers just take a big breath and think about the lil people who arnt here any more. on ya ollie.bushiepete Monday 19 November, 2012 - 9:53 AM