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Public relations masterclass for Lance Armstong

Posted by: Michael James | 15 January, 2013 - 10:09 AM
Lance Armstrong and Oprah Winfrey

Communication analyst and 3AW Presenter Peter Maher has stepped into the shoes of Lance Armstrong to provide a PR Master class for the disgraced cyclist.

Armstrong will speak exclusively with Oprah Winfrey in a “no-holds barred” 90-minute interview, the first since the seven-time Tour de France winner was stripped of his titles.

Whether the former champ will categorically admit to doping or continue his previously staunch denials remains to be scene but Peter Maher stepped into the theoretical lycra to reveal how clever spin may redeem some of Armstrong’s shattered reputation.


LISTEN: Lance Armstrong’s (Peter Maher) ‘exclusive’ interview with Oprah Winfrey (Ross and John):

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Lance Armstrong apologises to staff

Lance Armstrong (FFX) ARMSTONG: Lance Armstrong has apologised to the staff at his Livestrong cancer foundation ahead of his interview with Oprah Winfrey. The disgraced cyclist reportedly choked up while addressing staff saying he was sorry for letting them down.


Blog comments Your Say

  • Peter Maher, the one question we should ask," why has it taken the US doping agency and the others "7, I asy again seven" years to look into this? Are they all hiding behind the 7 years legal game.
    Ask why they have been holding back for 7 year to raise the issue?
    I think there are more people in the game playing us supporter here!

    Murray Gerraty Tuesday 15 January, 2013 - 9:52 PM
  • That was fantastic. It just shows you can justify anything.

    Peter of Larrakeyah Tuesday 15 January, 2013 - 4:10 PM

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