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Jaguar dumps Stephanie Rice

Posted by: 3AW Radio | 7 September, 2010 - 11:08 AM

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RELATED AUDIO:

Jaguar wanted out before the Tweet - Neil Mitchell

MATT CAMPBELL, DRIVE: Stephanie Rice has learnt just how costly an inappropriate tweet can be.

The Olympic gold medallist will be shopping for a car having been dumped by luxury car sponsor Jaguar following the much publicised homophobic slur posted on Twitter earlier this week.

Rice, 22, posted the controversial tweet on the social networking site following the Wallabies' win over South Africa on Saturday night.

Jaguar Australia's marketing and public affairs manager Mark Eedle confirmed that the company's sponsorship of the swimmer has been terminated.

"We made a decision yesterday, and we've terminated the agreement with her," Eedle said.

It's not known whether the Jaguar agreement involved any financial payment, but Rice will be without a car after the company confirmed it will be confiscating the $100,000-plus Jaguar XF that Rice had been in possession of since the sponsorship deal was penned in February.

"We will be taking the car that she's been using back," said Eedle.

Rice was the only sporting personality Jaguar had a sponsorship agreement with, and Eedle said the company has no immediate plans to get behind any other athletes following the incident.

Rice slur really a big deal?

Be careful with what you Tweet .. they could get you! Neil Mitchell thinks people should move on very quickly from Stephanie Rice's 'silly' Tweet. Read more and listen to NRL great Ian Roberts have a rant on 3AW and hang up on Neil Mitchell - click the image on the right.

Blog comments Your Say

  • What a gross over-reaction. Did she say the wrong thing? Yes. Was in inappropriate? Yes. Do I approve of what she said? No. Did she deserve to be criticised? Yes. Ok, so all that has happened now let's move on. The excessive criticism by some people here and the moral high ground some of you are taking makes you as bad as Steph.

    Jeff Friday 10 September, 2010 - 7:16 AM
  • What??? Fag Jag (obviously meaning a tired/worn out status symbol) took their car off our Steph? DAMN Indian givers~!

    Lenny Friday 10 September, 2010 - 12:13 AM
  • She said what!
    Big deal, get over it...

    Joseph Thursday 9 September, 2010 - 9:07 PM
  • Stephanie is not great, she can swim fast, that's it. ts not like she cured cancer. Whatever she "has" she can keep, because most of us don't want it.

    paddy Thursday 9 September, 2010 - 7:03 PM
  • Lets be honest. Ste is better than the sum of all those detractors because she is great, she has it, and she gets it. Her critics are just a sad and repressed bunch of dejected low spirited schizos who cannot handle a genuine colloquial qualification. I hear this word all the time and believe it is perfectly appropriate. Free what? Zip it what? Why not ban Baa Baa Black Sheep. Sheep have personalities too. Or have they. Yeah Right!

    Penny Thursday 9 September, 2010 - 5:05 PM
  • Jaguars are crap! I hope it is not illegal for the politically correct to say that. Mr. Eddle decision makes me even more unwilling to buy their crap!

    Patrick Thursday 9 September, 2010 - 12:47 PM

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