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Dick Smith ad too rude for TV?

Posted by: Ned Franklin | 23 January, 2013 - 4:34 PM
Dick Smith Advertisement

Australian entrepreneur Dick Smith is fuming after an advertisement he filmed for Australia Day was deemed too offensive to air during prime-time television.

The tongue-in-cheek-ad, which references a 'dingo's donger' and other phallic-innuendos, also features an elderly woman saying 'there's only one dick I'll be eating on Australia day.'

Mr Smith also implores consumers to "chow down on my OzEnuts" and "shake my OzEsauce."

Asylum seekers are also portrayed coming ashore to be greeted by Smith with a handful of his own products. 

"The taste is a beauty, why else would thousands be trying to get here?" he says in the ad.

Mr Smith said the advertisement is just good harmless fun and captures the best of Aussie humour.

He is currently considering legal action if the PG rating isn't revoked.

CONTENT WARNING: Some viewers may find the advertisement offensive

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Blog comments Your Say

  • Well folks, looks like the majority couldn't handle the the thought of some respect, dignity free of rascism and sexsm would be a good thing for us Ozies. For those who were severely offended by asking us to step up, Good luck to ya Mate!

    Dave green Thursday 31 January, 2013 - 7:10 PM
  • Hey Dick - I am sorry to say that you have pushed an Amercanism in "chow down".

    Refer to http://www.phrases.org.uk/meanings/92700.html

    The phrase "chow down" originated in the U.S. military around WWII. The earliest printed citation on this site refers to The Hammond Times, December 1942, in a story about life on a submarine.

    So Dick, not so Ozzie-mighty in your research!

    Back to the tasty Yank-owned Vegemite for me.

    Jonesy Monday 28 January, 2013 - 1:23 PM
  • mylenes' comments can sometimes be amusing even if they left wing Labor but @mandy is just downright rude and insulting!

    GIW Monday 28 January, 2013 - 12:41 PM
  • Monica,I will give you a tip,focus in on what the subject is about and try to keep it together you've taken it to heart maybe you need to get some therapy I have every right to make a comment whether you like it or not so suck it up troll doll and get a life.

    mandy Monday 28 January, 2013 - 9:55 AM
  • Given that most tv adds are as boring as bat shit, I found this add to be about as Australian as you can get.
    Funny, and entertaining. I love it. It's Dick 4 me!
    Ha ha

    Phil Sunday 27 January, 2013 - 2:30 PM
  • When will Dick introduce the Aussie condom? Dick's Ozzie frangers - got you fair dinkum covered.

    Ivan@kinnane Sunday 27 January, 2013 - 12:45 PM

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