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Does size matter? Not at Subway

Posted by: Ned Franklin | 21 January, 2013 - 4:41 PM

Social media is currently buzzing with criticism of global Sandwich chain Subway after a Perth man snapped a photo of his 11-inch 'Footlong' Sub.

Last week Australian Matt Corby posted the now-infamous photo on Subway's Facebook page with the caption "pls respond".  By Thursday afternoon the post had more than 129,000 "likes" and had been shared over 3700 times.

The sandwich chain dug itself in a deeper hole when it responded to Matt's complaint by stating the 'Footlong' was a branded name and not intended to be a 'measurement of length.'

"Looking at the photo doing the rounds, showing a slightly undersized sub, this bread clearly is not baked to our standards,'' the company said.

"With regards to the size of the bread and calling it a footlong, 'Subway Footlong' is a registered trademark as a descriptive name for the sub sold in Subway restaurants and not intended to be a measurement of length."

The response has been labelled by many consumers as one of the worst PR spins in recent memory.

Matt Corby's Facebook photo of the offending 11-inch footlong. Photo: Facebook

Dr Paul Harrison, Chair of Consumer Behaviour at Deakin University said Subway got itself into a bit of a pickle.

"That's the problem with these trademark names, if you use a name like footlong which is in common usage, you're creating real problems for yourself.

"Subway should be saying sorry, we mucked up and next time we'll do better than a footlong," Dr. Harrison told Tom Elliott on Drive.

Others speculate a conspiracy is in play and Subway is deliberately cutting an inch off their sandwiches to save millions of dollars per year. 


Blog comments Your Say

  • Why not stop the trick photography used by McDonald's on how big there sandwiches are. They portray them as if you can't get your mouth around them and actually are 1/2 that size!

    Dumbfounded Friday 25 January, 2013 - 2:27 AM
  • @Gazza Tuesday 22 January, 2013 - 3:53 PM

    With a quarter pounder you put on at least a quarter pound in the hips. With a footlong you don't grow 12 inches.

    Stanley Wednesday 23 January, 2013 - 4:52 PM
  • Just about everything they say about themselves isn't true. Even their name....they're nothing like an underground railway.

    Eddy Wednesday 23 January, 2013 - 9:48 AM
  • I don't even go there, went once got ripped off never been back, but this is a common scam that has been going on for years, the people who think it is a conspiracy to gain further revenue are correct. I recall when I was a kid just how big certain lollies were, check the size of them now and they have depleted by 50% yet the price has gone up.... what else is there for people to believe?.

    Terry Tuesday 22 January, 2013 - 7:57 PM
  • Pleeeeeze, it is a bloody bread roll NOT a life and death situation as some of you would have us believe, over reaction from fast food haters, go get a life you silly people.

    GIW Tuesday 22 January, 2013 - 4:23 PM
  • Has anyone weighed a quarter pounder,I'm sure the result will stun the world!!

    Gazza Tuesday 22 January, 2013 - 3:53 PM

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