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Target to stock 'Fifty Shades of Grey' lingerie

Posted by: 3AW NEWS | 9 September, 2013 - 12:24 PM
Fifty Shades

Major retailer Target has announced it will stock lingerie based on the novel Fifty Shades of Grey from September 26, prompting an immediate backlash from women's advocate Melinda Tankard Reist.

The E L James novel has been an international best-seller: a tale of a submissive woman and dominant man.

Target says the collection is styled on pieces Anastasia receives from Christian (the two main characters), saying it wants to "lift the Fifty Shades of Grey story off the pages and into the wardrobes of Australian women."

The range includes g-strings and suspenders while promotional images include a woman with ribbons strapped to her wrists and lace masks.

Women's advocate Melinda Tankard Reist strongly opposes the themed lingerie.


"This is part of the mainstreaming of Fifty Shades of Grey in which the woman is a victim. There are many harmful aspects to this pornographic genre and now Target is turning it into a money-spinner.'

"So many people don't realise that Anastasia has to sign a contract agreeing to submit to any particular sex act that Christian Grey wants. This is a normalising of what are harmful practices which keep women subordinate in our culture."

She hasn't seen the lingerie but believes the theme "would be introducing bondage and S & M themes to children very early and Target might want to have a re-think."

What are your thoughts on Target stocking Fifty Shades of Grey themed lingerie?


Blog comments Your Say

  • Lets hope they don't make any in sizes bigger than 8-10......

    Gazza Wednesday 11 September, 2013 - 7:40 PM
  • Stupid female models.
    This crap clothing is not new, pander to males, you idiot women - then demand respect.

    Vera Wednesday 11 September, 2013 - 8:17 AM
  • To Mylene,
    I bet that was the best $ 1.50 you have ever spent

    Jim Tuesday 10 September, 2013 - 6:03 PM
  • Why are so many people so precious? Target are planning to sell underwear, they are not offering Bondage sessions. Get over it. Go Target....

    Robert Tuesday 10 September, 2013 - 4:06 PM
  • What about the guys too much emphasis on the women.

    mandy Tuesday 10 September, 2013 - 3:18 PM
  • I support Melinda. Consider the effect on our young generation, please.

    Andrew Tuesday 10 September, 2013 - 12:15 PM

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