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Winner of the April 2012 Momentum/3AW Small Business Award
We are pleased to advise that the winner of the April 2012 3AW Momentum Awards is:
Photography by Design
Craig Wetjen has been a professional photographer for 25 years in both Melbourne and the United States. Quite notably, he was employed at NASA’s Jet Propulsion Laboratories as a photographer for the Mars Pathfinder and Cassini projects.
16 years ago he moved to Australia teaching photography and digital imaging at RMIT Melbourne (Royal Melbourne Institute of Technology) where he was pivotal in the establishment of the first cutting-edge digital photography course.
Craig has gone on to establish himself as one of the leaders in wedding photography in Melbourne, but he also specialises in portraits of families.
His passion borders on obsessive, and he is intent on capturing emotional, meaningful moments of our lives. Many of Craig’s clients meet him initially for their wedding photography at the home based welcoming studio, but then bring him back to take maternity photography, baby photography and family photography.
Craig’s wife, Jo Wetjen has a background in customer service focus, and now translates those skills into her roles as assistant and studio manager at Photography by Design. Her amiable manner puts clients at ease, knowing they’re working with kind, fun and sensitive people.
Craig and Jo have combined their skills into a unique photographic experience, and clients are certain to receive the high quality of fine art photography that Craig creates, and the close, attentive customer service that Jo practices. Their joined forces result in photography that stands out for creativity, artistry and a portrayal of real emotion.
Of particular note is Photography by Designs unique point of difference. Most weddings have a photographer and most Brides, Grooms and their families receive the photo album long after the wedding and with no opportunity for the guests to join in the fun and to see the end result. Craig puts together a slideshow of the photographs taken on the day and shows it on a screen at the reception. The slideshow combines all the pre wedding preparations and jitters through to the photographs in locations taken between wedding and reception. The end result is full of joy, passion and laughter. The approach allows all those that attend the reception to see the moments they were involved with and also share in the moments that where they weren’t around.
SBMS was impressed with this approach and saw it as highlighting how small businesses with an entrepreneurial bent can make the best use of their skills, a captive audience and a moment, to promote their business and to seek those that view their product to act as their promoters.
Photography by Design’s commitment to quality, entrepreneurial skills, unique approach to service delivery and general passion for his craft make them a worthy winner of the 3AW/Momentum Small Business Award.