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Gillon gets the gig, Demetriou to leave early

Posted by: 3AW Mornings | 30 April, 2014 - 10:22 AM
After 14 years with the AFL, Gillon McLachlan has been appointed the new AFL chief executive.

Gillon McLachlan has officially been announced as the AFL's new chief executive, as reported by Neil Mitchell this morning.

Current CEO Andrew Demetriou, having groomed McLachlan to be his successor, will leave his post earlier than expected, on June 5.

The new AFL top dog stressed he'll take a different approach from that of his predecessor however, saying he wants to listen to the game's fans and deal with their concerns.

WATCH: Gillon McLachlan says he understands his life will change dramatically

Neil Mitchell put it to McLachlan that the cost of going to the football was weighing too heavily on fans.

"The fan is going to be a complete priority for me in our administration," McLachlan said.

"In respect of costs, I've already reached out to Stephen Gough at the MCG and talked about what we can do around food and beverage.

"[I've been] working with our guys in reviewing our ticketing model.

"We implemented a model this year that saw some prices go up and some go down.

"They were done for good strategic reasons, but if they are not communicated right and the public don't see the value in it, then I think we have to review it."

LISTEN IN FULL: Replay Gillon McLachlan's interview with Neil Mitchell conducted straight after the unveiling on Wednesday morning

LISTEN/READ: Caroline Wilson last night told Sports Today what we can expect from Gillon McLachlan

Speaking at Wednesday's press conference at AFL House, McLachlan said he "understands the honour, the responsibility and the privilege" of his appointment.

"I know how our game is an intrinsic part of so many people’s lives – how important it is to people, to communities, to towns and cities," Mr McLachlan said.

"I am accountable to our Chairman, Mike Fitzpatrick, and the AFL Commission but ultimately I serve four masters – the fans, the community, the clubs and the players."

Western Bulldogs president Peter Gordon offered McLachlan some early advice.

"I think the whole question of affordability of the game for the average fan is something the AFL has to take a whole new look at," he said.

"Not just the question of ticket pricing but affordability generally.

"I think we need to be encouraging more people to be at the game. We're competing against TV to watch our own product.

"We need to produce policy that radically reviews how easy it is for a family to take their kids along to the game and enjoy it the way generations of Australians have over the last 100 years."

Brian Clarke, president of the AFL Fans' Association, welcomed McLachlan's appointment but said the new CEO needs to start his tenure by scrapping the league's contentious ticketing system.

"The ticketing system that's been introduced this year by the AFL has been a disaster," Mr Clarke told 3AW Drive.

"Gillon could really prove himself as a man of the people by putting his hand up and saying, 'You know what... we got this wrong and we're going to scrap the system.'"

LISTEN IN FULL: Brian Clarke says Gillon McLachlan needs to change the culture at the AFL

LISTEN IN FULL: Replay Gillon McLachlan's interview with Neil Mitchell conducted straight after the unveiling on Wednesday morning

LISTEN: Neil asks Peter Gordon to grade Demetriou's performance

LISTEN/READ: Caroline Wilson last night told Sports Today what we can expect from Gillon McLachlan

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Blog comments Your Say

  • Maybe he's getting out early before all the flack from the ASADA report hits? Would give my eyetooth to know what was said during "THAT' phone call early last year ;-)

    Hooksy of the Bush Wednesday 30 April, 2014 - 4:56 PM
  • Good riddance to Demitrou. So he's going to be paid for not working out his contract. But he had plenty to say about Hird.

    Christine Wednesday 30 April, 2014 - 2:06 PM
  • Nothing will change ??same old same old. No wonder I quit my membership.Foxtel has it all.

    ian Wednesday 30 April, 2014 - 11:47 AM
  • this bloke is a bigger dill than the greeek god

    lw ross Wednesday 30 April, 2014 - 11:17 AM
  • Andrew would be good in politics he will join the other the others and not tell the truth and make up stories .Glad to see this block go he has wrecked football it took him to the end of his term to work out food prices at the football are to high and says we cannot do anything about it .Well Andrew we they put in a tender thats when you do something about it and do not just go for the highest tender

    nat carr Wednesday 30 April, 2014 - 10:35 AM

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