Photo: Quinn Rooney/Getty Images
The popular kick to kick after the footy at Etihad Stadium will be offered after every Sunday game in 2017.
AFL General Operations Manager Travis Auld says under the previous owners there was a break in the heart of winter, but not next season.
"One of the benefits now in owning a stadium is you get more involved in the direct experience with your supporters and so one of the things we'll do is have kick to kick throughout the entire season at Etihad."
Mr Auld hopes this will also put pressure on the MCG to do the same.