Timing is everything.
The collapse of Dick Smith Electronics has left the Melbourne Stars looking for a new major sponsor.
Under some circumstances, that could be disastrous for a sporting club mid-season.
But, riding high from record-breaking TV and crowd figures, the Melbourne Stars are now hot property.
And the search for a new sponsor has left the Stars bosses amazed.
"Since the news broke this morning we've been inundated for requests," Stars CEO Clint Cooper told Sports Today.
"We're really confident in the next 24 hours or so we'll be able to announce a new partnership.
"I've been amazingly surprised at the support of corporate Australia. We've had several enquiries since early this morning."
Click play for the full interview with Gerard Healy and Shane McInnes