Chris Gayle sparked outrage with an onfield interview early in 2016. Photo:
Tom Elliott has called it the "offence industry", and it's fuelled by social media.
But is it warranted?
Political scientist Dr Lauren Rosewarne told Tom people have the right to articulate their offence.
"Just because I'm not offended, doesn't mean the issue is not offensive," Dr Rosewarne said.
"The issue here is respecting people's offence."
But Dr Rosewarne said people shouldn't jump to conclusions about potentially offensive material.
"What I don't like so much - and you see a lot of this - is people being offended on behalf of others."
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