Social media is currently buzzing with criticism of global Sandwich chain Subway after a Perth man snapped a photo of his 11-inch 'Footlong' Sub.
Last week Australian Matt Corby posted the now-infamous photo on Subway's Facebook page with the caption "pls respond". By Thursday afternoon the post had more than 129,000 "likes" and had been shared over 3700 times.
The sandwich chain dug itself in a deeper hole when it responded to Matt's complaint by stating the 'Footlong' was a branded name and not intended to be a 'measurement of length.'
"Looking at the photo doing the rounds, showing a slightly undersized sub, this bread clearly is not baked to our standards,'' the company said.
"With regards to the size of the bread and calling it a footlong, 'Subway Footlong' is a registered trademark as a descriptive name for the sub sold in Subway restaurants and not intended to be a measurement of length."
The response has been labelled by many consumers as one of the worst PR spins in recent memory.
Matt Corby's Facebook photo of the offending 11-inch footlong. Photo: Facebook
Dr Paul Harrison, Chair of Consumer Behaviour at Deakin University said Subway got itself into a bit of a pickle.
"That's the problem with these trademark names, if you use a name like footlong which is in common usage, you're creating real problems for yourself.
"Subway should be saying sorry, we mucked up and next time we'll do better than a footlong," Dr. Harrison told Tom Elliott on Drive.
Others speculate a conspiracy is in play and Subway is deliberately cutting an inch off their sandwiches to save millions of dollars per year.