We are pleased to advise that the winner of the May 2012 3AW Momentum Awards is:
Fit Family have brought together the desire for fitness with the needs of the family. Classes where mum and dad can receive training at their level while nearby, their children can also receive personalised instruction is a great innovation.
The owner of Fit Family, Rory Sercombe says “As busy parents of young children, trying to juggle full-time jobs, school, kinder…all while trying to ensure our family kept healthy and got the exercise they needed was a significant challenge. Realising that young children need a minimum of one hour of exercise every day, as well as our own needs to keep active and healthy for our young family led us to our business idea Fit Family.”
They started Fit Family early last year hiring out their local schools facilities to provide group training sessions for adults and children at the same time, same location but in separate sessions. With adults exercising with their own trainer while their children nearby with children getting their own fun training session, Fit Family has filled a need for many busy working parents.
Click here to listen to the winning interview
After a few months they saw some fantastic results with adults losing weight, getting fit and having more energy for their families. Kids who were disinterested in organised sport, overweight or found it difficult to keep up with physical activity at school were getting fit and their confidence was growing.
Fit Family expanded the concept to other school locations nearby, so that more people could experience the benefits of Fit Family. They now run sessions in four separate school locations in Melbourne’s northern suburbs.
Rory said “We are proud that in less than a year Fit Family has turned into a popular family fitness initiative locally, tackling the issues of childhood obesity and boosting the profile of family health and fitness. Our aim is to spread the word and taking the next step now and expand our business through franchising!”
The testimonials we have been getting from our clients show the huge impact our program is having on average families, including one from a father of three and paediatric surgeon at the Royal Children’s Hospital!”
SBMS was impressed with this approach and saw it as highlighting how small businesses with an entrepreneurial bent can create a business that fills the needs of a broad community
Fit Family are a worthy winner of the 3AW/Momentum Small Business Award.
Click here to listen to the winning announcement