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3AW Drive takes a look at the latest lamb ad, ahead of Australia Day

The latest lamb ad has once again created a major stir ahead of Australia Day.

This year because it doesn’t in fact use the words ‘Australia Day.’

But it’s proven to be very popular with others, due to its inclusive nature.

Sam Kekovich embraced his Serbian background.

Sam Kekovich embraced his Serbian background. Photo:

Lambassador Sam Kekovich tells 3AW’s Nick McCallum it was great fun to shoot.

‘Reality is, we all enjoy lamb from a variety of cultures and these recipes just reflect the modern Australia. That’s the stark reality.’=

Kekovich says, ‘We’re a multicultural country, we need to embrace it!’ 

Click PLAY below to make up your own mind!