3AW’s Russel Howcroft cuts through ad spin in new election podcast
3AW Breakfast co-host and marketing guru Russel Howcroft will cut through the advertising spin as a regular contributor in a new podcast taking a fresh look at the upcoming Australian election campaign.
In On The Trail: Election 2022, Nine News reporter Charles Croucher draws on his experience covering elections around the world to make sense of the campaign.
Each Friday, Croucher will speak Australia’s best political minds to condense years of fires, floods, lockdowns, lies, crises and cost increases into the one decision we all have to make on election day.
Howcroft will keep us wise to the spin and marketing tactics aimed at swaying your vote.
For example: Do you know about the ‘7 and 1’ rule when it comes to balancing positive and negative advertising?
Listen to Episode 1 to hear about (Russel’s segment starts at the 17min-mark)!