Furphy has today announced a national initiative to reward double-vaccinated Australians with a free beer when pubs and clubs reopen.

The ‘Vaxxed to the Pub’ campaign hopes to boost vaccine uptake so the hospitality can get to business.

Consumer psychologist from Thinkerbell, Adam Ferrier, says every incentive “adds up”.

“The brands that are actually offering incentives and kind of helping people to go and do it — good on them,” he told Ross and Russel.

“Anything you can do to get people who aren’t necessarily going to get it out of their own accord … it’s a good idea.”

Press PLAY below to hear more about the free beer offer