Melbourne’s most iconic neon sign is set to be transformed, with a replacement being switched on from today.

The “Skipping Girl” is set to be replaced with a new sign dubbed the “Scrolling Girl” in a move to encourage kids to get off social media.

Speaking on 3AW Breakfast, Lauren Jumps, physical activity advocate and global skipping icon, said that finding a balance between social media and physical activity is key.

Press PLAY to hear about how kids can ‘jump’ offline

“Kids are scrolling too much on their phones. And I think with skipping, it’s such a good choice of sport because it’s so engaging”, Jumps said.

The Skipping Girl … a heritage listed landmark … has been seen in the Melbourne skyline since 1936.

Image: Nine News