Bendigo East resident Nat has reacted to an interesting voicemail she received from Premier Jacinta Allan over the weekend.

The state Labor leader holds the seat in the area, and Nat shared her thoughts about the ‘cold call’ and what the mood is like towards the Premier.

Press PLAY to hear the voicemail from Jacinta Allan (and a political strategist explain the strategy behind the cold call)

“It’s the political equivalent of checking the smoke alarm,” Toby Ralph, marketer, political strategist and campaign expert, told Jacqui Felgate.

Images: Asanka Ratnayake/Getty, Supplied