‘A win for food police?’ Newspaper ad catches Neil’s attention

An advertisement in The Australian newspaper caught Neil Mitchell’s attention this morning.

The half-page advertisement for Coca Cola explains the company has reduced sugar in 22 drinks since 2015.

It reads “We’re listening. Sugar in moderation is fine, too much isn’t good for anyone”.

Neil Mitchell: Food police, looks like they’ve had a win…

Group managing director of Coca Cola Amatil Alison Watkins said the company had responded to trends towards consumers looking to cut back on their sugar intake.

“Classic coke definitely as people are moving away from sugar, we are seeing a slight decrease (in sales),” she told Neil Mitchell.

“Generally people are drinking less full sugar versions of beverages.”

Click PLAY to hear the full interview