Adam Goodes ‘the last person I’d employ as brand ambassador’ for David Jones, says Tom Elliott
David Jones has let down its shareholders by hiring Adam Goodes as a brand ambassador, says Tom Elliott.
The 3AW Drive host said he thought it was a poor business decision, given the AFL champion had proven to be such a polarising figure in the community.
Goodes stars in the ‘It’s In You’ campaign as one of six ambassadors, alongside the likes of model Jessica Gomes and You Am I frontman Tim Rogers.
WATCH: Adam Goodes features in the new ‘It’s In You’ campaign
Tom Elliott said a large chunk of the company’s target market may be put offside by the decision.
‘If I was managing David Jones, Adam Goodes is the last person I would employ as a brand ambassador,’ the 3AW Drive host explained.
‘Roughly half the people at every single football game do not like him.
‘He has been a controversial star.
‘David Jones has a responsibility to its shareholders.’
Tom Elliott said it wasn’t Goodes’ fault and was unfortunate, but it was the simple reality of things.
LISTEN: Tom Elliott’s take on 3AW Drive