on air now

Adam Goodes ‘the last person I’d employ as brand ambassador’ for David Jones, says Tom Elliott

David Jones has let down its shareholders by hiring Adam Goodes as a brand ambassador, says Tom Elliott.

The 3AW Drive host said he thought it was a poor business decision, given the AFL champion had proven to be such a polarising figure in the community.

Goodes stars in the ‘It’s In You’ campaign as one of six ambassadors, alongside the likes of model Jessica Gomes and You Am I frontman Tim Rogers.

WATCH: Adam Goodes features in the new ‘It’s In You’ campaign

Tom Elliott said a large chunk of the company’s target market may be put offside by the decision.

‘If I was managing David Jones, Adam Goodes is the last person I would employ as a brand ambassador,’ the 3AW Drive host explained.

‘Roughly half the people at every single football game do not like him.

‘He has been a controversial star.

‘David Jones has a responsibility to its shareholders.’

Tom Elliott said it wasn’t Goodes’ fault and was unfortunate, but it was the simple reality of things.

LISTEN: Tom Elliott’s take on 3AW Drive