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Adam Goodes ‘the last person I’d employ as brand ambassador’ for David Jones, says Tom Elliott

Tom Elliott
Article image for Adam Goodes ‘the last person I’d employ as brand ambassador’ for David Jones, says Tom Elliott

David Jones has let down its shareholders by hiring Adam Goodes as a brand ambassador, says Tom Elliott.

The 3AW Drive host said he thought it was a poor business decision, given the AFL champion had proven to be such a polarising figure in the community.

Goodes stars in the ‘It’s In You’ campaign as one of six ambassadors, alongside the likes of model Jessica Gomes and You Am I frontman Tim Rogers.

WATCH: Adam Goodes features in the new ‘It’s In You’ campaign

Tom Elliott said a large chunk of the company’s target market may be put offside by the decision.

‘If I was managing David Jones, Adam Goodes is the last person I would employ as a brand ambassador,’ the 3AW Drive host explained.

‘Roughly half the people at every single football game do not like him.

‘He has been a controversial star.

‘David Jones has a responsibility to its shareholders.’

Tom Elliott said it wasn’t Goodes’ fault and was unfortunate, but it was the simple reality of things.

LISTEN: Tom Elliott’s take on 3AW Drive

Tom Elliott
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