AFL Women’s logo unveiled

The AFL today unveiled the ‘W’ logo for the inaugural AFL Women’s competition. 

Developed in consultation with the AFL Women’s Advisory Group, the logo integrates the iconic goal posts and goal square in a contemporary design

The AFL says the logo is ‘energetic, with a youthful and more inclusive colour palette’.

‘Today’s launch of AFL ‘W’ further cements our commitment to building this premium sporting code where fans can engage and be a part of the action,’ CEO Gillon McLachlan said.