Thanks for logging in.

You can now click/tap WATCH to start the live stream.

Thanks for logging in.

You can now click/tap LISTEN to start the live stream.

Thanks for logging in.

You can now click/tap LATEST NEWS to start the live stream.

LISTEN
Watch
on air now

Create a 3AW account today!

You can now log in once to listen live, watch live, join competitions, enjoy exclusive 3AW content and other benefits.


Joining is easy.

Advertisement
Advertisement
Advertisement

Aussie wine landmark: Stick your fancy châteaus, France — there’s a new #1 in China

Ross and Russel
Article image for Aussie wine landmark: Stick your fancy châteaus, France — there’s a new #1 in China

Sales of Australian wine into China have overtaken French wines for the first time.

France’s grip of the Chinese market has become famous, and spectacularly documented in 2013 film Red Obsession.

But data from Wine Australia shows local wine exports to China (including Hong Kong and Macau) for the 12 months to June had reached a financial-year ­record, increasing 7 per cent in value to $1.2 billion.

“”What is really good news for the industry is the cheaper values have actually dropped in exports,” Tony Battaglene, chief executive of Australian Grape and Wine, told Ross and John this morning.

“So we’re seeing increased value from decreased volume.”

Mr Battaglene said the Chinese are obsessed by prestige brands — “they love Penfolds, and they love our top value wines,” he said.

“I think it’s about time we lost our cultural cringe.

“We’ve got a great image, it’s time we stop thinking we’re second-best to France.

“(French wine Château) Latour and Penfolds are probably the (top) two (brands in China).

“The other good (Australian) one is Yellow Tail.”

Click PLAY to hear more

Ross and Russel
Advertisement