Bunnings tops list of Australia’s ‘strongest’ brand

Bunnings has claimed the gong as Australia’s strongest brand.

Brand Finance Australia’s annual report found the hardware retailer’s ability to stay open during prolonged lockdowns and offer essential household and trade goods was key in keeping the brand top of mind for Aussie consumers.

Adam Ferrier, Consumer Psychologist & Founder of Thinkerbell, said the iconic sausage sizzles associated with the the stores absolutely helped boost public opinion.

“That’s a hell of a lot of community engagement,” he said.

Tom Elliott also noticed a link between the top few brands and doing well out of COVID-19 lockdowns.

Australia’s Top 10 ‘Strongest’ Brands

1. Bunnings
2. Woolworths
3. Officeworks
4. Coles
5. NRMA Insurance
6. Bega
7. Qantas
8. Commonwealth Bank
9. Kmart
10. Stockland

Press PLAY below to hear more about the list

Picture: Getty iStock