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Calls to dump cartoon marketing (and which cereal you SHOULD be eating)

Article image for Calls to dump cartoon marketing (and which cereal you SHOULD be eating)

The Paddle Pop lion, the Coco Pops monkey and the M&M characters could soon be banned.

They’re all in the sights of anti-obesity campaigners, who say cartoon characters are a marketing trick aimed at kids and making them fat.

Associate Professor Gary Sacks, from Deakin University, told Ross and John the logos should be dumped.

“It tends to be the unhealthy ones that need to use the cartoon characters in their marketing,” he said.

Looking at cereals, Ross asked Professor Sacks if there was a healthy option.

“You can’t go wrong with Weet-Bix,” he said.

Click PLAY for the full interview (which somehow ended in the cricket scandal)

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