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Coles to launch new brand of milk to help dairy farmers

Neil Mitchell
Article image for Coles to launch new brand of milk to help dairy farmers

Coles is launching a new brand of milk that will provide at least 20 more cents per litre to dairy farmers.

Managing Director John Durkan told Neil Mitchell Coles is setting up a fund for dairy farmers, starting it with a million-dollar donation and adding the proceeds from the new milk.

‘We’ll make no margin out of this,’ Mr Durkan said.

He said Coles will still provide dollar-a-litre milk; the new brand have the donation added onto the price.

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Neil Mitchell
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