Controversial Australia Day billboard set to make comeback after crowd funding campaign

A controversial Peninsula Link billboard will be making a comeback after it was removed due to threats.

The large digital billboard featured young girls wearing hijabs and was removed after causing outrage on social media. 

A crowd funding campaign has since been launched to reinstall the sign, raising over $120,000 in a single day.

The original image used in the controversial billboard was taken at Docklands on Australia Day 2016, and featured on the Victorian government website. Photo: Victorian Government

Dee Madigan, Executive creative director of Campaign Edge tells 3AW’s Tony Jones they can now put the billboard up in every major capital city in Australia and in print.

‘The same group that complained about these two girls are the same group that complain the Muslims don’t assimilate,’ Ms Madigan said on 3AW Mornings.

‘Yet you have these two Australian Muslim girls, celebrating Australia Day with flags in their hands and they complain about that. How much more assimilated could they be? Still these groups complain, they don’t just complain, they make threats.’

Ms Madigan says, ‘You either sit by and let them win, or you fight back. So we fought back with kindness and donations.’ 

Tony Jones says by relaunching the campaign they are just stoking the fire, ‘It seems to me you’ve taken this isolated case and it will now cause even more unrest and even more of a divide.’ 

The advertisement will appear in newspapers on Friday and the billboards are expected to return in a couple of days.

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