Darren James gets a Pies tattoo live on air!

Long-time 3AW host Darren James took his Collingwood status to a new level on Sunday…

The Pies die-hard got a tattoo live on air to celebrate his beloved team’s premiership!

“It doesn’t tickle…,” he said.

Press PLAY below to hear DJ getting tattooed live on air

Image: Instagram/Alice James