David Jones invests in staff: But will they use them wisely, asks Zimmermann

David Jones has announced it will put a new emphasis on customer service, promising a big investment in staff.

But will they put the extra bodies in the right places?

Russell Zimmermann, Executive Director of the Australian Retailers Association, told Tom Elliott that department stores have a history of rostering staff in the cheaper – but quieter – weekday hours.

Not on the weekend when most of us are shopping.

Click play to hear his chat with Tom about the state of customer service

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