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Dee Dee blasts ‘insane’ M&M’s rebrand

Dee Dee Dunleavy
Article image for Dee Dee blasts ‘insane’ M&M’s rebrand

The M&M’s characters are getting a makeover as part of confectioner Mars, Incorporated’s “commitment to creating a world where everyone feels they belong”.

As part of the changes, the green M&M will trade go-go boots for sneakers, after being criticised for being too sexy.

Mars Inc says the changes will focus more on the characters’ “personalities, rather than their gender”.

The brown M&M will still wear heels, but they’ll be lowered, while the orange M&M will “embrace his true self, worries and all”.

Dee Dee says the rebrand is “insanity”.

“I thought this was a joke when I first read it, but it’s not,” the 3AW Afternoons host said.

“Most of us don’t think too much about them. We just grab a handful and munch them down.

“Has anyone ever looked into a bag of M&Ms and felt excluded by what’s happening in there?”

Press PLAY below for more details on the rebrand + Dee Dee’s thoughts on it

Image (above): Mars, Incorpoated

Dee Dee Dunleavy
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