Dry July CEO on the campaigns impact on alcohol consumption

Dry July will be returning for its 15th year later this week to help raise money for people affected by cancer.

Chief executive officer, Katie Evans, says some participants cut back alcohol after they complete the month.

“Their outlook on their alcohol consumption changes as well, it is really forming those longer term healthy habits,”  she told Mark Allen and Jimmy Bartel, filling in Ross Stevenson and Russel Howcroft.

Press PLAY to hear the Dry July discuss the campaigns impact on alcohol consumption

Image: iStock.