Election campaign and advertising assessed
Ross Greenwood speaks with Andrew Baxter, CEO of Publicis Worldwide about the advertising and campaigning ahead of the election.
‘It looks fairly balanced so far. I think they’ve both got an even coverage not only in the advertising medium, but also on the front pages of the paper as well,’ he said on Money News.
‘That’s where a lot of value comes from.
‘At this point, it looks reasonably even.’
Click PLAY to hear Ross Greenwood with Andrew Baxter