Etihad Stadium to be renamed in huge new deal with Walt Disney Company
Etihad Stadium will be renamed Marvel Stadium under a new deal with The Walt Disney Company.
The rebranding will take place from September 1 this year.
The eight-year agreement includes complete rebranding and renaming of the stadium, a premium Marvel retail store, as well as a host of other activations that will bring much-loved Marvel stories and characters to life.
The nine and a half-year partnership between the stadium and Etihad Airways will finish up in August to make way for the new naming rights partner to start on September 1, 2018.
(Michael Green, CEO Melbourne Stadiums Limited & Kylie Watson-Wheeler, SVP and Managing Director of The Walt Disney Company in Australia and New Zealand.)