Fast-food chain launches powerful anti-bullying campaign

American fast-food chain Burger King has launched a powerful and clever anti-bullying campaign with some eye-opening results.

The video shows a group of teens, all actors, pretending to bully another teen in a restaurant.

It captures the response and reactions of people nearby.

3AW Mornings program psychologist Michael Carr-Gregg says the idea was to encourage bystanders to call out bullying and whether it’s acceptable to intervene.

“The weird thing is that nine per cent of the  customers complained about the bullied whopper junior burger, but only 12 per cent of customers actually intervened and stood up to the bullying of the high school junior,” he said.

Watch the full ad below

Click PLAY to hear the full discussion on 3AW Mornings