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Fed Square warns we could lose the proposed Apple Store to Sydney – and why it matters

NEIL MITCHELL

Melbourne might lose a major Apple Store to Sydney.

The proposed store would require the part demolition of Federation Square, and has been met with strong opposition.

But Federation Square CEO Jonathan Tribe told Neil Mitchell it is a “vital” project.

“Frankly, we’re losing business and we’re losing attendances,” Mr Tribe said.

Mr Tribe said it wouldn’t be a standard retail store.

“They offer programs about technological application to things like music, art, photography, coding workshops… they’re all free,” he said.

He said there are currently only two such stores outside the US, and if the store is not approved soon, we could lose it to Sydney.

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NEIL MITCHELL
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