Thanks for logging in.

You can now click/tap WATCH to start the live stream.

Thanks for logging in.

You can now click/tap LISTEN to start the live stream.

Thanks for logging in.

You can now click/tap LATEST NEWS to start the live stream.

LISTEN
Watch
on air now

Create a 3AW account today!

You can now log in once to listen live, watch live, join competitions, enjoy exclusive 3AW content and other benefits.


Joining is easy.

Advertisement
Advertisement
Advertisement

Funny business: The ‘issue’ with this new trend in alcohol advertising

Ross and Russel
Article image for Funny business: The ‘issue’ with this new trend in alcohol advertising

A study has found that humour is commonly used to sell booze, prompting calls for stricter advertising regulations.

The George Institute for Global Health analysed more than 600 alcohol ads that had prompted complaints, and found that humour was the most common tactic.

The institute Head of Food Policy, Professor Simone Pettigrew, said the discovery is alarming because of which audiences humour most impacts.

“The biggest issue we have is that humour has been found to be something really attractive to kids,” she said.

“So one of the issues we have with alcohol advertising is the heavy use of humour, because we know how effective it is with kids.”

Click PLAY to hear more

Ross and Russel
Advertisement