Hey Dan, where’s Melbourne’s $20m triangle gone?
FIRST ON 3AW
Hang on, what’s happened to our $20 million triangle?!
In August, Premier Daniel Andrews unveiled Victoria’s new branding by proudly posing with the new logo on a Melbourne Park tennis court.
That logo was to replace the book-themed branding Victoria and Melbourne had used for many years, as seen annually (and globally) on tennis courts during the Australian Open.
Experts were divided about the new logo, but the government said we needed a new look because the state’s branding was too ‘disparate’ (inconsistent).
The new branding cost $220,000 to design, and it’s been backed by a $20 million marketing campaign.
Hence our surprise when we saw the paint drying on centre court ahead of the Australian Open.
WHERE’S OUR TRIANGLE?!
A spokesperson for the Australian Open said the logo did not fit in size guidelines – we think that big white triangle may have been a slippery safety concern – but that the word ‘Melbourne’ is still written in the same font.
Later, the following comments were released by a government spokesperson to 3AW.
The beauty of our new brand is that it’s adaptable, flexible and agile, like the great state and city it represents.
The big V will still be seen throughout the complex, including Rod Laver Arena, leaving viewers and visitors with no doubt that the Australian Open is and will remain in Melbourne, Victoria.
But the opposition is calling ‘bulltish’ on that.
‘That’s absurd,’ shadow attorney-general John Pesutto told Nick McCallum on 3AW Drive.
‘There’s going to be tens of millions of people watching on television, and they won’t be able to walk around the tennis centre.
‘Rob Sitch and the whole crew at Working Dog shouldn’t have it this easy.’
Click play for that full interview
TONY JONES on 3AW MORNINGS: ‘It’s like something out of Yes, Minister. It’s a bit embarrassing.’
Click play to hear Tony Jones and Lauren Hilbert discussing the missing triangle