How Australia found its Mojo: The ad men musicians who defined us

Alan ‘Mo’ Morris and Allan ‘Jo’ Johnston could have “easily, easily” been more conventional hit-makers, according to Russel Howcroft.

Instead they formed a powerhouse advertising duo, responsible for some of Australia’s most iconic TV campaigns, including:

• “Put another shrimp on the barbecue” – Australian tourism
• I Still Call Australia Home – Qantas
• C’mon Aussie, C’mon – World Series Cricket

Howcroft tells their story tonight in How Australia Found Its Mojo on the ABC at 8.30pm.

“The core skill here is that these guys were a singer-songwriter duo,” he told Ross and John this morning.

“They got lucky in that they spent other people’s money making their voices famous.

“They could’ve been singer-songwriters in the music world, they just chose to be in the jingle world.”

Click PLAY to hear Howcroft’s full chat with Ross and John