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How the Geelong Advertiser has gone strong for 175 years

The Geelong Advertiser is celebrating 175 years of publication.

Editor Nick Papps told Tom Elliott the four secrets of the Addy’s incredible success: 

  • It’s local
  • It’s connected
  • It listens
  • It’s passionate about its local community

Click play to hear Nick Papps share the secrets of the Advertiser’s success 

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