Iconic 53-year-old Aussie ad gets a ‘quite clever’ adaptation for COVID times
The iconic 53-year-old Victoria Bitter anthem has been rewritten for COVID-19 times.
The ad promotes COVID-19 vaccination because “a hard-earned thirst comes from being all over town, not from being in lockdown”.
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Hayden Turner, Victoria Bitter’s Marketing Director, told Tom Elliott it was more a community service announcement, than an ad for VB.
“This is bigger than beer,” he said on 3AW Drive.
“No doubt hospitality has been hurting, but it’s bigger than that.”
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Neil Mitchell says it’s “quite clever”.
“I hope it gets some screen time,” the 3AW Mornings host said.
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