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Iconic snack brand Arnott’s changes its ‘corporate’ logo

Tom Elliott
Article image for Iconic snack brand Arnott’s changes its ‘corporate’ logo

Iconic snack brand, Arnott’s, has changed its “corporate” logo

And Tom Elliott isn’t a fan.

The new logo is pictured below.

Tom spoke with Dr Brent Coker, researcher and lecturer of marketing at the University of Melbourne, who said there were a number of possible reasons behind the change!

Click PLAY below to hear more

Tom Elliott
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