IDEAS FACTORY: How to fix the AFL?

What can be done to fix footy?

Crowds are down, with a four per cent drop nationally last year.

And it’s worse in the home of football.

Crowds dropped 11 per cent in Victoria last season.

Neil Mitchell was joined by sports marketing expert Con Stavros on Thursday to explore the issue.

He raised three key areas that were pivotal to the game’s future.

• RULE CHANGES
• SCHEDULING
• FAN ENGAGEMENT

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