on air now

Ideas Factory: what could make the Mornington Peninsula better

It is the retirement and holiday hub of Victoria but how could the Mornington Peninsula be even better? 

Known for its scenic coastlines and delightful vineyards, the peninsula is a beautiful spot in the state. And its economy is worth around $5 billion annually.

This week on the Ideas Factory, Neil asked: how can it be improved?

Could it become the foodie capital of Victoria? Does the shoreline need to be cleaned up? 

Are there enough activities on offer for families and tourists?

Cruises have recently began docking on the Mornington Peninsula because of the area’s beautiful food and wine scene.

Anne Sherry, CEO of Carnival Australia, said cruise ships in Australia are a booming business.

‘We’ve grown 20 per cent a year every year for the last seven years,’ she told Neil Mitchell.

She said Mornington had rated really well among her customer base.

‘We sell it as a wine and food centre.’ 

‘The local community are really very focused on maximising the benefits they can get from me bringing them a couple of thousand people at a time.’

‘Even from Melbourne, we’re contemplating loading people up in the city and actually taking them to Mornington.’

The 3AW Mornings program will be broadcasting LIVE from Mornington Park on Friday December 4. Neil Mitchell will crown the winner of Neil’s Valuable Player award. The winner will take home an Alfa Romeo Guilietta!