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Lamb industry under fire for mocking veganism

Tom Elliott
Article image for Lamb industry under fire for mocking veganism

The lamb industry has come under fire for an ad that allegedly mocks veganism.

This ad promotes the fictional ‘Operation Boomerang’, which rescues many Australians ‘stranded’ overseas, unable to enjoy lamb on Australia Day.

One of the expatriates is now a vegan. After learning this, the agents extravagantly torch the salad bowl on his coffee table. 

One angry letter in the newspaper forced Tom Elliott to ask the question: do vegans have a sense of humour? 

Watch the video below and see what you think

Tom Elliott
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