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Marketing expert explains why the Matildas deserve to be ‘set up for life’

Tom Elliott
Article image for Marketing expert explains why the Matildas deserve to be ‘set up for life’

The Matildas have captured the nation during the Women’s World Cup, and a marketing expert believes the team deserve to be “set up for life” with a boost in salary and sponsorships.

Professor in the Faculty of Business & Economics at the University of Melbourne and ex-AFL marketing manager, Colin McLeod, claimed the Matildas have proven women’s sport can pull in massive TV ratings, not just in Australia but overseas as well.

Professor McLeod brought up the example of Matildas star Sam Kerr and where most of her salary comes from, and spoke on the inspiration of goalkeeper Mackenzie Arnold who is dealing with hearing loss.

Press PLAY to hear why the Matildas deserve to be set up for life + how they’ve inspired the country 

(Photo by Justin Setterfield/Getty Images) 

Tom Elliott
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