Thanks for logging in.

You can now click/tap WATCH to start the live stream.

Thanks for logging in.

You can now click/tap LISTEN to start the live stream.

Thanks for logging in.

You can now click/tap LATEST NEWS to start the live stream.

LISTEN
Watch
on air now

Create a 3AW account today!

You can now log in once to listen live, watch live, join competitions, enjoy exclusive 3AW content and other benefits.


Joining is easy.

Advertisement
Advertisement
Advertisement

Marketing Professor explains UFC’s growth to become worth $5 billion

Neil Mitchell
Article image for Marketing Professor explains UFC’s growth to become worth $5 billion

The Ultimate Fighting Championship has sold for $5 billion.

That is a growth of 200,000% in 16 years.

Marketing Professor Con Stavros told Neil Mitchell it’s unparalleled in the world of sports.

‘It puts it up there with a franchise like Star Wars,’ he said.

Mr Stavros said it’s because the UFC has embraced the digital age better than its rivals.

‘A lot of traditional sports have stuck to television,’ he said.

‘This is one spot that’s crossed the digital divide really, really well. With pay-per-view, the UFC has got a young, agile, willing-to-pay market.

‘20,000 is a good crowd for them, but they’ve got millions watching on pay-per-view. That’s where the money is.’

Click play for the full story

Neil Mitchell
Advertisement