Neil Mitchell meets the TAC’s new road safety project: Graham, designed to survive on our roads
The TAC has launched its latest provocative road trauma campaign featuring a fictitious creation designed to survive car crashes.
Neil Mitchell got the first look at ‘Graham’ this week.
He was designed by Melbourne sculptor Patricia Piccini with the help of trauma surgeons to have features that would protect him in a crash, such as no neck and a head shaped like a helmet.
TAC CEO Joe Calafiore said it’s hoped the unusual creation would highlight to young people their vulnerability on the road.
Click PLAY below to watch Neil meet Graham for the first time
Click PLAY to hear from TAC CEO Joe Calafiore launching the campaign