Neil Mitchell reveals TAC’s TV ad spend has been slashed
The TAC has slashed its famous TV advertisements as the road toll rises.
There’s a new trend. pic.twitter.com/zlim02LX6F
? 3AW Melbourne (@3AW693) December 29, 2015
Figures obtained by the Neil Mitchell program show funding has fallen by 23 per cent over the past three years (from $21m to $15.94m).
‘I believe they’re cutting some sponsorship as well, and some at TAC aren’t happy about it,’ Neil said.
Click play for Neil’s full comments
In response, the TAC’s Joe Calafiore told Neil Mitchell the funding was likely to be boosted ‘in the vicinity’ of 10 per cent this year, after a period of focus on social media.
Click play to hear the full interview with the TAC boss