Neil Mitchell’s campaign to relaunch Victoria post-lockdown

Neil Mitchell says it’s time to “relaunch” Victoria on the world stage.

He says the state has got an image problem.

“250 days, today, that Melbourne has been lockdown,” the 3AW Mornings host said on Friday.

“There are protests around the world about what we are doing here!

“We have an image problem, we’ve got an energy problem.

“This is where I want your ideas.

“Let’s think outside the square.”

He said Kylie Minogue, who is returning to Melbourne, could play a part in the campaign.

“But let’s not stop there,” Neil said.

Press PLAY below to hear some of the ideas!