‘Philausophy’: Australian values used to lure people down under in new tourism ad campaign

Victoria will be front and centre of a new tourism campaign to be launched today that will use Aussie values to lure more visitors.

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Experience our uniquely Australian way of life.

Come live our Philausophy.#seeaustralia #philausophy pic.twitter.com/DHacV4x9jr

— Australia (@Australia) October 29, 2019

MORE: Ross and John spoke with Tourism Minister Simon Birmingham about the campaign – click PLAY to listen