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Berry growers are banding together to boost a new campaign encouraging shoppers to put more ‘berries in their baskets”
Delivered by Hort Innovation and led by Berries Australia, the program aims to promote buying all berries individually and together.
Research shows consumers who purchase all four berries, raspberry, strawberry, blue and black berries, made up 50 percent of the total category spend.
Rural reporter Georgia Kondek spoke with Executive Director Rachel Mackenzie about how this campaign, can significantly boost sales in the industry.